John Markof's Another code brick in the wall pulls together examples of many web 2.0 companies, big and small, that offer a new type of internet-based application integration.
Steven D. Levitt: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
The Group of 33: The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Several good vignettes on common them of being remarkable.
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